2

Double Jeopardy Revisited

Andrew S. C. Ehrenberg, Gerald J. Goodhardt and T. Patrick Barwise
Journal:
Journal of Marketing
Year:
1990
Language:
english
File:
PDF, 411 KB
english, 1990
3

New Brands: Near-Instant Loyalty

Ehrenberg, Andrew, Goodhardt, Gerald
Journal:
Journal of Marketing Management
Year:
2000
Language:
english
File:
PDF, 681 KB
english, 2000
6

Results concerning Brand Choice

Christopher Chatfield and Gerald Goodhardt
Journal:
Journal of Marketing Research
Year:
1975
Language:
english
File:
PDF, 205 KB
english, 1975
7

Loyalty to Product Variants – A Pilot

Singh, Jaywant, Ehrenberg, Andrew, Goodhardt, Gerald
Journal:
Journal of Customer Behaviour
Year:
2004
Language:
english
File:
PDF, 168 KB
english, 2004
8

Double Jeopardy Revisited

Ehrenberg, Andrew S. C., Goodhardt, Gerald J., Barwise, T. Patrick
Journal:
Journal of Marketing
Year:
1990
Language:
english
File:
PDF, 1.31 MB
english, 1990
9

The Ehrenberg Legacy

Scriven, John, Goodhardt, Gerald
Journal:
Journal of Advertising Research
Year:
2012
Language:
english
File:
PDF, 152 KB
english, 2012
11

New brands: Near-instant loyalty

Ehrenberg, Andrew, Goodhardt, Gerald
Journal:
Journal of Targeting Measurement and Analysis for Marketing
Year:
2001
Language:
english
File:
PDF, 153 KB
english, 2001
12

Poisson Distributions

Gerald J. Goodhardt
Journal:
OR
Year:
1966
Language:
english
File:
PDF, 123 KB
english, 1966
14

Measuring Customer Loyalty to Product Variants

Singh, Jaywant, Ehrenberg, Andrew, Goodhardt, Gerald
Journal:
International Journal of Market Research
Year:
2008
Language:
english
File:
PDF, 88 KB
english, 2008
15

Letter to the Editor

Goodhardt, Gerald
Journal:
International Journal of Advertising
Year:
1999
Language:
english
File:
PDF, 182 KB
english, 1999